July 24, 2015

FOR IMMEDIATE RELEASE: Legendary “Walker’s Cay Chronicles” Angler, Flip Pallot, launches new website, blog

Saltwater fly fishing pioneer’s site boasts a “playgroup” of angling icons, including Lefty Kreh, Stu Apte, Chico Fernandez, and many more

For a self-declared technophobe who thought the Internet was likely a “passing fad”, angler and consummate outdoorsman Flip Pallot is surprisingly excited about his new web presence, www.FlipPallot.com.

                “No one could be more amazed than myself by the fact that I’m getting to announce the opening of my own, full service website,” he said in a release. “FlipPallot.com...  I just love saying it. Not one to have welcomed or accepted the World Wide Web, I find myself, like everyone else on planet earth, knee deep in its allure.

“I think I’m going to say it again. ‘Www.flippallot.com’ –  feels good!”

Pallot worked closely with angler, guide and outfitter Brian Flechsig, owner of Mad River Outfitters in Columbus, Ohio.

“I had plenty of help and encouragement in the launching of the site,” he said.

The site itself is a virtual ‘who’s who’ of legendary fly anglers, and users can expect to glean angling wisdom from the likes of Stu Apte, Lefty Kreh, Rob Fordyce, and many more.

The site’s kick-off also includes Flip’s first ever blog, “Tall Tales”, a compendium of fishing adventures and insights from Pallot and friends, which is available as a RSS feed. “FlipPallot.com isn’t just a portal to booking Pallot for appearances: it presents a reckoning of the history and relationships of a master,” said Flechsig, whose encouragement was a catalyst for the site. “And, importantly, this site will provide him with a vehicle for sharing the wisdom and knowledge he’s accrued over the years. I don’t know of any anglers who couldn’t benefit from the opportunity to virtually sit at the master’s knee.”

Flechsig, who’s spent the last several years mastering his own brand of web-retail strategies, has piloted his outfitting business around the onslaught of big-box outdoors retail, in part due to his commitment to providing anglers and customers meaningful web content and avoiding “clickbait”-style web content that promises much but does little more than confuse customers.

                “Flip and I both believe that, if you provide your customers with good information and steer clear of bullshitting them, they’re going to stick around,” he said. “This website will equip anglers to make good decisions when it’s time for them to break out their wallets.

“And, if they want to break their wallets out then and there, well, we’ve got them covered,” he laughed.

For his part, Pallot himself is looking forward to the site’s evolution, and welcomes feedback from friends, fans, and anglers everywhere.

“…After it’s been around for a couple of weeks, it will begin to take shape as a truly unique place to visit – that’s a promise,” he said. “Meanwhile, please slip around the site and let me know your thoughts; I’ll be right pleased to hear from you.

“And…‘FlipPallot.com’. Damn…just had to say it one more time.”

For press inquiries, please e-mail, info@flippallot.com or call Brian Flechsig at (614) 451-0363 and of course....please visit the new website at www.flippallot.com